Luz´s professional practice is closely linked to her personal history with weight, body image and health issues. After suffering weight problems for almost 20 years and having accumulated an overweight of almost 30 kg (66 lbs), both her physical and emotional health began to deteriorate on many different fronts. It is therefore not a coincidence that she undertook a PhD in Media and Gender Studies (University of Swansea, UK). In her research, she has deeply analysed prevalent body image messages found in today´s popular culture, how such representations are perceived by the public, and how they relate to the development of dysfunctional behaviours. The variety of perspectives analysed in her work includes dominant beauty canons, overweight issues, distortions of perceived body image, power structures, sexuality, or balance of professional/personal life. Professionally, she is highly familiar with the devastating effects of current beauty canons pervasively promoted by a host of media, magazines, TV programs, or movie/music stars, and how such canons can easily permeate both our own minds and of those around us. Today, Luz has overcome her weight problems and has regained her health. Motivated by the need of helping others to solve problems that, like in her case, have you trapped in a vicious circle for years or even decades, Luz got certified as a Professional Coach. She currently lives in Sweden, where she runs Happy Coaching by Luz, with a practice of hundreds of hours of coaching with people like you who seek to overcome problems of physical, emotional or professional nature. You can read his full bio (in Spanish) here .